Guaranteed Sales On Amazon Wholesale FBA? The Wholesale Formula Reveals Proven System [2023 REVIEW]

15 Feb 2023

With over 7 ways to become an amazon FBA seller, how do you decide which way is the best for you? Scroll down to learn about amazon wholesale; the lowest-risk, hands-off method with unlimited income potential.



(Is it too late to cash in?)

If you are wondering if the ship has sailed and if it`s too late to bother starting up an Amazon business, the answer is no (not by a long shot).

Amazon is projecting to $400 BILLION in revenue in 2023.

– In 2021 Amazon`s revenue shot up by 38%.

– Amazon is the 4th tech company to break 1 Trillion in market cap valuation (this is huge).

– Amazon Web Services (AWS) is the largest cloud computing service in the world.

– Amazon’s share price almost doubled from 2020 to 2023.

– Amazon stores have more than tripled over the last 7 years.

– Prime membership has nearly doubled since 2020.

– Forbes estimates that e-commerce surged by 55% since 2020 accounting for $1.7 trillion spent online.



A proven training program that takes all the guesswork and risk out of selling products on Amazon.

Over 6,000 students from all over the world have already gone through the program and together they have generated over $1B in revenue since 2015.

This formula shows complete beginners how to:

– make predictable and guaranteed monthly income

– quickly scale up to 5 and 6 figures in monthly profit

– completely remove the risk of trying to pick a winning product to sell

– become an Amazon FBA seller for a small fraction of the capital required to be a private-label seller

– start earning income within weeks of starting

– keep the majority of your profits in your pocket






How Wholesaling Works:

A Manufacturer makes a product and sells it to a Distributor, who then marks it up, and sells it to a retail storefront (in the real world or online). This retailer/seller will mark it up again and then sell it to the end user.

This is an age-old model that has been used profitably for thousands of years and it works.

But there is a better way!


How Reverse Wholesaling works:

The Distributor (or middleman) is squeezed out. The Manufacturer makes the product and sells it directly to the retailer/seller who makes a much higher profit because the Middleman was removed.

This is the essence of what The Wholesale Formula teaches.

As you can imagine it takes skill and connections to be able to go direct to the manufacturer and negotiate a purchase order.

In fact, most of this knowledge is a closely held secret in the industry and it is not something you can readily find out with research and phone calls.

Most manufacturers will not even take a random call from a person or company saying they want to sell their products from them.

Why is that? It`s quite simple really, it is a huge drain on resources to entertain the possibility that a random stranger is legit and has the capital, the supply chain, and the connections to actually pull it off.

So most manufacturers could not be bothered to even answer email requests from would-be retailers because the majority of them are not capable of completing a contract.

Besides, that is not what manufacturers do. Manufacturers manufacture which is why the old-fashioned model of the Distributor, or Middle Man worked.

Today, you can by-pass that giant headache and the 30%+ markup and go direct with the training and connections that The Wholesale Formula offers.


What you don`t do is scroll through the bestsellers categories on Amazon and pick what looks good, or what has the highest number of daily sales….. That is a recipe for disaster and a sure way to lose a lot of money.

Dan and Dylan teach you the entire formula so that you can:

– easily identify winning products that have room for another seller

– combine the simple math equation with past statistics

– eliminate all the guesswork to ensure you have a winner before you put money on the line

– negotiate like a pro

– avoid money traps hiding in the logistics


#1 Product Selection

It is absolutely mandatory to choose a product that is going to sell well AND have enough margin to be profitable long-term because there are many other expenses that follow the initial purchase of the goods. For example, after paying for the actual product, then shipping and storing it, there are other costs required to actually sell your product such as advertising, 3rd party services, and software to name a few.

#2 Negotiating With Your Manufacturer

This is so much more to it than just getting a good price for all the reasons above. The overall terms are critical and include other things such as production time, shipping & transport costs, and “Acceptable Quality Level” also known as AQL standards. If you don`t know what AQL is you are virtually guaranteed to end up with a high percentage of defective products! (A very costly problem.)

#3 Avoiding Excessive Competition

It is a fine dance in finding a product that is selling well enough to be interesting and profitable, yet not be teeming with competition who often just drop their price for a while (to price you out of the market) or use their deep pockets to re-engineer/improve the product. There are many traps you can fall into that can drain your profits making the first two points especially important.



As a former Amazon FBA seller I speak from experience when comparing the two and it is an absolute NO BRAINER which model is a better choice for the majority of us who prefer less risk, less capital outlay, and less complication.

Private label sellers take on enormous risk, often without even realizing it.

Some of the huge risks private label sellers take on:

Picking The Wrong Product

If you do not choose wisely you will be stuck with a loser that costs you even more money in storage, advertising, and guarantees/returns.

Quality Assurance

Once you find a manufacturer you need to set firm AQL Standards(Acceptable Quality Level) they are actually capable of meeting.

Negotiating The Wholesale Price

For the newbie, this can be daunting and downright uncomfortable because it`s basically another version of selling.

Shipping, Import, Customs, and Warehousing

Supply chain management is a full-time position for most medium, and all large businesses because it is very specialized and there are dozens of ways to save or lose money.

Creating and Tweaking Listing Pages

This can be a fine art and simple headline changes and image swaps can open the floodgates to more sales if you know what you`re doing.

PPC Sponsored Ads/ Driving Traffic

One of the advantages of being an Amazon seller is all the built-in traffic Amazon already has, BUT that doesn`t mean you will automatically get any of it! You still need eyeballs and traffic on your listing page in order to make sales and this takes time to learn and can be costly.

Customer Service, Refunds, and Guarantees

All the customer service falls on the private label seller who deals with complaints, refunds, defects and returns all of which will happen no matter how great your product is.

Believe me when I say there are countless ways things can go wrong and when they do, it always comes with an unexpected price tag that eats into your profits.

This is why there is a VERY HIGH PERCENTAGE of private label sellers who sell large volumes of product, but are NOT PROFITING or are BARELY BREAKING EVEN.

For this reason, it`s imperative to have at least 45% – 50%+ margins built into your product which is harder and harder to achieve especially when the Chinese manufacturers you`re negotiating with are your direct competition on the Amazon platform! (YES this happens all the time!)

The margins with the reverse wholesale formula are narrower

(good margin is 15% – 35%) BUT there are far fewer things

that can go wrong and cut into your profit.




There are a few drawbacks that are a very fair trade-off for all the risks that are averted with this superior model.

Depending on your perspective, the downside could include:

1. Needing to request access to product information or marketing materials from the wholesaler.

2. Smaller margins than those of other retailers or platforms who buy at bulk discounts, such as Walmart and Alibaba (but no money traps that brand owners fall into.)

3. No control over product customizations or changes.

4. It is possible for the Brand owner to change or eliminate distributor contracts.



– 6 modules of guided training over 6 weeks

– 24/7 lifetime access

– All future updates and improvement

– 5+ hours of live training demos and FAQs

– Resource vault

– Alumni Facebook Group

– Bonuses for a fast, correct start-up

– Discounts on recommended software

– 60 days of FREE coaching

– And more (keep scrolling)


6 Modules of Video Training Content:

Module 1: Getting Started

You’ll hit the ground running as we help you build a solid foundation of The Wholesale Formula business model and walk you through the steps necessary to start your business!

Module 2: Product Analysis

Next, you’ll learn how to effectively and efficiently analyze Amazon products to determine their profit potential to see if they’re the right fit for your business.

Module 3: Scouting

Master our proprietary scouting methods of Amazon Filtering, Smart Scouting, and Advanced Smart Scouting. You will use these techniques to find tons of the best wholesale product opportunities fast!

Module 4: Value Propositions

Stand out and make yourself irresistible to brands to significantly increase your account approvals! Your Amazon expertise will help turn your partnered brands into raving fans.

Module 5: Sourcing

Discover the exact systems we use to contact brand owners, open wholesale accounts, and negotiate lower prices. Accurately forecast sales to place initial orders and reorders ensuring you never miss a sale.

Module 6: Operating

This is where you learn how to manage your inventory from the Supplier to Amazon. We cover things like placing orders, adding products to your catalog, and more.

Resource Vault

“The Vault” is where we lock up all of the good stuff that isn’t one of the TWF core concepts. It’s filled with the supporting lessons that you may (or may not) need while going through the course… things like how Amazon works and definitions. Essentially, the Resource Vault is the one-stop shop for action-oriented lessons on how Amazon works, what Seller Central is, how to set up a business, work with software like G-Suite, and so much more!



BONUS: Listing Optimization Formula

Learn how to professionally optimize an Amazon listing and other brand assets on Amazon so that you can provide more value to brands and improve their sales.

BONUS: The Business Owner’s Playbook

This mini-course (now included with your enrollment in The Wholesale Formula) will teach you exactly how to think like a business owner, including how to scale and automate your business.

TWF Exclusive Software & Services Discounts

Special TWF student discounts for various tools and software we recommend to grow your business faster.

60 Days of TWF Coaching Support

We want you to get off on the right foot and take action to grow your business, so we’re including free support from our amazing TWF Coaches for your first 60 days as a new student of The Wholesale Formula. You’ll have access to an online forum where you can ask our 6-and-7 figure TWF Coach Experts your questions, and even have the ability to attend multiple, live, 1-hour Q&A video sessions with the coaches every single week.






Training Program: 1 x $2,997 -OR- 4 x $874

Recommended Capital For Initial Inventory: $2,000

(can be saved during the training period)

Optional Costs:

$55/mo Helium 10

Potential Live Events (Members Only) You May Wish To Attend

(Previous Live Event)







TWF Frequently Asked Questions

1 – What makes TWF better than other online training courses?
Our #1 goal has been to create as many success stories as possible by sharing our formula. We have helped literally hundreds of people just like you create successful businesses. The truth is, The Wholesale Formula works, but you have to be willing to put in the work because it’s not a get-rich-quick scheme. We teach you how to build a real, sustainable business, but it takes dedication from you to be successful.

2 – How much time will this course take to implement?
Once you enroll in The Wholesale Formula, you get lifetime access to all the material which is available 24/7, so you get to take the course at your own speed. The course works much like a college class. After the enrollment period has closed, the newly enrolled class will start together and we make ourselves available to support you. The 6 modules are released once a week over 6 weeks so everyone is progressing and learning together. We have found this format to be ideal as it prevents students from feeling overwhelmed.

3 – What kind of support do you offer?
We know you’re going to have questions along the way. That’s why we’ve got your back with our invaluable support system.

TWF Coaching

New in 2023, The Wholesale Formula is including TWF Coaching with every enrollment! That means you’ll get direct access to an experienced TWF Coach who has built a successful business after starting as a new student just like you. Every two weeks, your Coach will share informational videos and demonstrations for you to watch AND host LIVE Q&A sessions where you’ll get the chance to talk to an expert face-to-face (virtually, of course!).

Private, Members-Only Facebook Community (TWF Alumni)

As a TWF student, you get lifetime access to this priceless resource. This group, currently consisting of over 5,000 members, is filled with Amazon rock stars including Dan & Dylan. Get feedback and questions answered by some of the most successful Amazon sellers. Not only that, but your ability to search the group for previous discussions/questions will prove invaluable.

TWF Coaching Private Facebook Community

In addition to getting access to your group coach plus an entire community of all TWF students, you also get limited-time access to a private group full of all TWF Coaches and other coaching students. This gives you the opportunity to ask other coaches questions anytime you want!

TWF Support Team

Any “technical” issues you encounter (login, downloads, billing, etc.) are handled promptly via our support email address:

4 – Can my business partner/spouse join the TWF Alumni Facebook group too?
Yes. Once you enroll, you will be provided instructions via email to join the Facebook group as well as instructions to invite your business partner or spouse to the group (must be a true business partner, not a Virtual Assistant). TWF will permit two business partners into TWF Alumni per enrollment.

5 – I’m not very tech-savvy, will this course be too hard for me?
No, being successful with The Wholesale Formula is not dependent on being tech-savvy. It’s never been easier to start an Amazon retail business. Plus, not only do we provide the tools for you to succeed, we walk you through how to use them all in complete detail. With The Wholesale Formula, your job isn’t to be a programmer, so don’t let the tech stuff scare you.

6 – What is the guarantee/refund policy?
The guarantee/refund policy is as follows:

Payment Plan (3 Monthly Payments of $997): Your first payment of $997 is a non-refundable deposit, meaning you will not get that money back even if you choose to cancel in the first 30 days. You may, however, choose to cancel your future payments and not be charged further by simply emailing

Pay-In-Full (Single Up-Front Payment of $2,497): Anyone who pays in full will receive a 30-day, no questions asked, money-back guarantee. That’s how confident we are in our program. The Wholesale Formula has worked for hundreds of people, so we know it can work for you too. That’s why we invite you to test drive TWF 100% RISK-FREE. If you enroll, and then feel the program is just not for you, no problem. Or maybe something comes up, you get distracted, and you never use the material. It’s cool, life happens. Either way, just request a refund by emailing our support account at, and we’ll rush you a 100% full refund.

7 – What can I expect after I enroll in The Wholesale Formula?
Upon your enrollment in The Wholesale Formula, we’ll immediately send you a confirmation email that contains your TWF program login credentials so you can start accessing Modules 1 and 2 right away. You’ll also have the opportunity to join the TWF Alumni Facebook Group and TWF Coaching FB Groups immediately. Our team will also be connecting you to your TWF Coach, who will be setting up your action steps and sharing their call schedule with you right away. To avoid overwhelm, the remaining 3 modules of the program are released over the course of 6 weeks.

8 – Can I share my course login credentials?
Yes. We fully understand the benefits of having a business partner, that’s why we have set up the course to allow your account to be logged in to up to 2 devices at the same time.

9 – How long after enrollment can I expect to see a positive return on my investment?
We do not guarantee any financial results because, with this business model, you get out what you put in. So, if you hit the ground running, and you follow the steps we have laid out, you will see real progress.

We have had students who take action quickly and recoup the cost of the investment within a month. This is not typical, and actually, we recommend that you complete the entire 6-week course before ever contacting your first brand. Building a real, sustainable business that provides reliable income takes time and effort.

10 – How much money will I need to get started?
This will vary from person to person, but we suggest that a great minimum starting budget is around $2,000 for inventory. While we’ve had students succeed with less and we got started with less, we believe that a $2,000 budget gives you the flexibility to grow and scale your business more quickly.

11 – Now isn’t a good time for me. Will I be able to join The Wholesale Formula later?
Sure! The Wholesale Formula generally opens its doors publicly to new students just once per year, and so there’s a good chance you’ll be able to get in again next year. However, we don’t want to mislead you… This is truly the last time that TWF will be offered for $2,497. The best way to stay up-to-date on The Wholesale Formula is to join our waiting list at and “like” us on Facebook.

12 – I’ve never sold anything online before, is this course right for me?
We have dozens of success stories of people that have never sold anything online before taking The Wholesale Formula. We walk you through everything, step-by-step, so you know exactly how to build your business the same way we built ours.

13 – I live outside of the United States. Can this work for me?
Absolutely. We have students from places all over the world. In fact, some of our most successful students live outside of the US. Amazon operates over 15 online marketplaces which allows you to grow your business internationally independent of where you physically live. Click here for a full list of countries accepted for Amazon seller registration. Our course aims to provide the most comprehensive explanation of how to sell on Amazon marketplaces from anywhere in the world. To learn more, I suggest reading our blog “6 Easy Steps For Non-US Residents Who Want To Sell on”

14 – I have additional questions. May I speak with someone on the phone?
We have a small team who likes to handle every question personally and ensure we’re providing the best customer service. That means we, unfortunately, don’t have the capacity for phone calls. However, you may email us any questions you may have at

15 – I’ve heard the profit margins with wholesale are small. Is this true?
Not at all. Wholesale margins can be as high as 50 to 100% Many of the products we currently carry have margins over 50%, but margins aren’t everything. Products with margins between 10 and 15% even make sense. It’s the combination of profit margins and how many units you can expect to sell over a period of time. You’ll learn how to build a portfolio of profitable products that you can keep reinvesting in to grow your profits month after month. Think about it… If all you have to do is send an email or make a phone call to put in your order and the brand ships it into Amazon for you and you get the sales, a 15% profit margin is pretty dang good for such a small amount of work.

16 – The buy box is terrifying. How do I know I’ll ever truly get a piece of it?
Sure, the buy box can seem scary at first. But the truth is pretty simple – you’ve just got to follow the right method to get control of it. The buy box is rotated among all the competitive sellers of the product so that everyone gets a piece of the pie or their portion of the sales. It’s mostly determined by selling price, among a few other variants we discuss inside TWF. If everyone is selling at the same price, sales are split pretty evenly amongst all those sellers. And if you’re providing real value to the brands with all your Amazon knowledge, they should be giving you better pricing than anyone else. So then you’ll have a price no one could compete with and get most, if not all of the sales. Plus, using our method, you may also get an exclusivity deal where the brand makes you the only seller allowed to sell their products on Amazon. In that case, you wouldn’t have to worry about competition and sharing the buy box at all.

17 – But if I don’t own the product, I can’t change the Amazon listing, right?
Actually no, this is a myth. Anyone with an Amazon Seller Central account can make changes to any product listing on It’s really easy and we teach that inside The Wholesale Formula.

18 – I’d rather sell my own products than someone else’s.
Some people do prefer that method, and that’s fine. But that’s certainly not what we teach. Our business assets are not in the products we own, our business assets are the contracts that we sign with brand owners… Contracts for products that already have a history of consistent, profitable sales.

19 – Isn’t there just too much competition now?
No. On the contrary, now is the perfect time to start a wholesale-based Amazon business. Amazon is growing exponentially every year. Not only that, but the number of wholesale opportunities available for Amazon is staggering. Over 50% of all sales are sold by 3rd party sellers which is up from 35% just a few years ago. Plus, there are currently over 70,000 3rd party sellers that generate $100,000 or more every year!

20 – Other benefits worth mentioning:

FAST TO MARKET. You can go from sitting down at your computer scouting products to finding one, reaching out to the brand, opening an account, and selling it yourself in less than 30 days. The big benefit here is that the product already exists. You aren’t creating a brand from scratch. You’ve just got to get it ordered and shipped in to Amazon.

HANDS-OFF METHOD. With our method, you never have to touch, prep, or even see the products you sell. Many brands you work with will ship the product direct to Amazon for you, or you can utilize prep centers to send your products to Amazon’s FBA facilities. This is a business model you can run from a laptop literally anywhere in the world.

LOW COST OF ENTRY. The minimum investment cost to do wholesale is very low. You can get started with as little as $2,000… In fact, Dan got started with just a $600 credit card. You are buying products that already have a sales history and sustained demand on Amazon. You can buy and sell as much as you want, as long as it’s above a brand’s minimum order quantity.

LOW RISK. Your investment is safe because of the built-in, proven demand. The worst-case scenario is having to sell your product for a 20% loss, but even that is very, very rare.

EASY TO AUTOMATE. The processes to acquire wholesale products and maintain accounts are very outsourceable and easily automated. And as you do that, you increase the sellable value of your business significantly. With your enrollment in The Wholesale Formula, you actually get access to two separate mini-courses – The Business Owners Playbook and VA Launchpad. The Business Owners Playbook will teach you how to know your worth and assign value to your time, how to hire an employee or contractor and communicate your core values, how to create a business workflow and automate for success, and even how to negotiate like a pro to close more deals. And if that’s not enough, VA Launchpad will show you the exact steps to hire, train and manage the best remote employees to grow your business.


The Wholesale Formula gets my stamp of approval. I have completed the entire program and made money using this business model in the past, and IT WORKS!

Wishing you a good strong edge to pull yourself up to a new elevated level, in all that you do.

The Expat Entrepreneur

Online business expert specializing in matching people and their resources with the best business model to offer that individual the highest chance of succeeding. She is also a skilled digital marketer who promotes programs and services that she has personally vetted to her inner circle.

DISCLAIMER: The information on this page is for educational purposes only and is not intended to be investment or financial advice. We may receive commissions (at no additional cost to you) when you click our link(s) and make a purchase. However, this does not impact our belief in the quality of the products we recommend.

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